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If a Consumer Has Sufficient Information from an Internal Search

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If a consumer has sufficient information from an internal search, he or she moves on to the next step of the decision-making process, evaluating alternatives, without engaging in an external search for additional information.


Definitions:

Earnings Per Share

A portion of a company's profit allocated to each outstanding share of common stock, serving as an indicator of a company's profitability.

Dividends Per Share

This is the amount of dividends paid to shareholders per existing share, illustrating the dividend payout on a per share basis.

Provincial Marginal Tax Rate

The Provincial Marginal Tax Rate is the tax rate that applies to the last dollar earned and varies by province within a country.

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