Michael Buys Electronic Items from the Closest Retail Store Because

question 44

Multiple Choice

Michael buys electronic items from the closest retail store because he doesn't think there is much of a difference between brands. This is an example of:

• A)a poor quality IMC program.
• B)standardization.
• C)marketing integration.
• D)brand parity.

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Definitions:

Rational Allocate

The process of distributing resources or effort in a way that maximizes the achievement of objectives, based on logical reasoning.

Normative Statement

Statements that express opinions, values, or prescriptions for how the world should be, rather than stating facts.

Value Judgments

Evaluations based on individual or societal beliefs about what is good, desirable, or worthwhile, often influenced by personal ethics or morals.

Law of Averages

A layman's term for the statistical principle that over time, outcomes will tend towards the expected average; not a formal economic law. NO.