The Two Types of Buyer Behaviors That the Marketing Team

question 113

Multiple Choice

The two types of buyer behaviors that the marketing team must understand are business-to-business behaviors and:

• A)local community activities.
• B)governmental purchase.
• C)consumer buyer behaviors.
• D)competitive actions.

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Definitions:

Speculative Motive

The intention to hold cash or other assets in anticipation of profit from fluctuations in their prices or exchange rates.

Investment Opportunities

Options available to individuals and firms to invest capital with the intent to generate returns.

Bargain Purchases

Acquisitions made at a price significantly below the fair market value of the asset, resulting in an immediate gain for the purchaser.