All of the Following Items Are Tangible Components of a Brand

question 131

Multiple Choice

All of the following items are tangible components of a brand image except:

• A) goods and services sold.
• B) retail outlets where the product is sold.
• C) advertising, promotions, and other forms of communication.
• D) competing businesses.

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Definitions:

Trade Negotiations

The process whereby countries or organizations discuss, agree upon, and arrange the terms of trade in order to facilitate international business.

Trade Disputes

Disagreements or conflicts arising between employees and employers or between different labor unions, often regarding terms of employment or working conditions.

Economic Cycles

Periods of economic expansion and contraction measured by changes in GDP and other economic indicators.

Economic Activity

Actions that involve the production, distribution, and consumption of goods and services within an economy.