If a Company Sends Direct Mail Only to Zip Codes

question 171

Multiple Choice

If a company sends direct mail only to zip codes in communities that match a firm's best customer profiles, it is using which type of segmentation?

• A)Demographic
• B)Psychographic
• C)Geographic
• D)Geodemographic

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Definitions:

Double-Entry Accounting

An accounting principle requiring that every financial transaction is recorded in at least two different nominal ledger accounts, ensuring the accounting equation is always in balance.

GAAP

The standard set of guidelines for financial accounting that are widely accepted in a particular jurisdiction, known as Generally Accepted Accounting Principles.

IFRS

International Financial Reporting Standards, a set of accounting standards developed by the International Accounting Standards Board.

Debit And Credit Rules

The guidelines used in double-entry bookkeeping where for every debit entry, there must be a corresponding credit entry, and vice versa, to ensure the accounting equation is always balanced.