Which Is an Intangible Element of a Brand Image

question 59

Multiple Choice

Which is an intangible element of a brand image?

• A)A corporate name and logo
• B)Ideals and beliefs of corporate personnel
• C)Employees
• D)Packaging and labeling

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Definitions:

Nodes

In network theory, points at which lines or pathways intersect or branch, which can refer to elements in a network or connections in a neural network.

Abstraction

The process of extracting the underlying essence or general patterns from specific instances or material representations, often used in the fields of art, mathematics, and philosophy.

Nostalgia

A sentimental longing or wistful affection for the past, often evoked by products or marketing that remind one of earlier times.

Campbell Soup Company

An American processed food and snack company, known especially for its canned soups and related products.