A Brand Extension Is

question 181

Multiple Choice

A brand extension is:

• A)a group of related core products sold under one name.
• B)the creation of a logo which further explains the brand.
• C)the design of a public relations campaign to support a brand.
• D)using an established brand name on goods or services not related to the core brand.

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Definitions:

Defensive Strategy

Tactics used by individuals or groups to protect themselves from perceived threats, criticism, or harmful situations.

Compensation

Payment or reward given for service, effort, or loss.

Anxiety-buffer Conception

A theory suggesting that certain psychological constructs help individuals manage and lessen their anxiety about mortality and life's uncertainties.

Risky Feats

Actions that involve significant risk of harm or failure, often undertaken for the thrill or to achieve a particular accomplishment.