From the Perspective of the Corporation, a Strong Brand Image

question 107

Multiple Choice

From the perspective of the corporation, a strong brand image is related to each of the following except:

• A)ability to attract quality employees.
• B)higher level of brand parity.
• C)positive word-of-mouth recommendations by customers.
• D)higher level of channel power.

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Definitions:

Operating Data

Operating data consists of the information related to the day-to-day operations of a company, helping in the management and optimization of its business processes.

ROI

Return on Investment, a financial metric used to evaluate the efficiency or profitability of an investment, calculated by dividing net profit by the cost of the investment.

Controllable Margin

The net operating income after variable costs are subtracted, highlighting what management can influence directly.

Operating Assets

Assets used in the daily operations of a business to generate income, such as equipment, inventory, and accounts receivable.