Examlex
It is typical for dual-channel marketing to begin with:
Economic Efficiency
A state in which resources are ideally distributed to best meet the needs of every person or entity, reducing waste and inefficiency to a minimum.
Gains From Trade
The benefits that parties obtain from engaging in voluntary exchange of goods or services.
Free Markets
Economic systems where prices for goods and services are determined by the open market and consumers, with minimal government intervention.
Opportunity Costs
The cost of foregone alternatives, or what is given up to engage in one activity instead of another.
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