When a Company Develops a New Brand in the Same

question 6

Multiple Choice

When a company develops a new brand in the same category in which the firm already has a branded product, it is a:

• A)brand extension.
• B)private brand.
• C)flanker brand.
• D)complementary brand.

---

Definitions:

Plaintiff

The party who initiates a lawsuit in civil court by filing a complaint against the defendant alleging wrongdoing.

Document Caption

The heading on a legal document identifying the case by listing the parties involved, the court, and the case number.

Court's File Number

The unique identification number assigned to a legal case, used to track and reference the case in legal proceedings and records.

Title Of The Action

The official name given to a lawsuit or legal proceeding, typically reflecting the nature of the case and the parties involved.