In Introducing a New Brand, Which Approach Is Often Used

question 162

Multiple Choice

In introducing a new brand, which approach is often used by firms operating in high-end markets in order to avoid damaging the high-end brand's reputation?

• A)Brand extension
• B)Co-branding
• C)Flanker brand
• D)Complementary brand

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Definitions:

Esteem Needs

In Maslow's hierarchy of needs, these are the fourth level and represent the human desire for respect, self-esteem, and recognition from others.

Physiological Needs

Basic physical requirements for human survival, such as food, water, shelter, and oxygen, which are considered the foundation of Maslow's hierarchy of needs.

Affiliation Needs

The psychological requirement for friendship, acceptance, and belonging within a group or community.

Esteem Needs

Psychological requirements relating to self-worth, accomplishment, respect, and recognition, as outlined in Maslow's hierarchy of needs.