A Brand Extension Is the Use of a New Brand

question 68

True/False

A brand extension is the use of a new brand name to identify an old product.

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Definitions:

Classical Economists

Early economic theorists, primarily in the 18th and 19th centuries, who focused on the role of free markets in promoting economic growth and believed in minimal government intervention.

Supply-Side Economists

Economists who believe that reducing tax rates and regulatory barriers to production are the best ways to increase economic growth.

Keynesians

Economists and theories following John Maynard Keynes, advocating for government intervention to manage economic cycles and promote full employment.

Economic Behaviorists

Researchers or economists who study the psychological, social, cognitive, and emotional factors influencing the economic decisions of individuals and institutions.