When Brand Parity Exists, Consumers Base Purchases On

question 23

Multiple Choice

When brand parity exists, consumers base purchases on:

• A)advertising effectiveness, social media comments, and brand equity.
• B)retail store location, price, and coupon or discount offer.
• C)price, availability, promotions or other criteria.
• D)information found on the internet or on social media.

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Definitions:

All-Stock Deal

A type of business acquisition or merger where payment to the selling party is made entirely with the stocks of the buying company.

Shares Outstanding

The total number of a company's shares that are currently owned by all its shareholders, including share blocks held by institutional investors and restricted shares.

Market Price

The contemporary financial figure for the trade of services or assets in a marketplace.

Net Present Value

A financial metric used to evaluate the profitability of an investment, which calculates the present value of all future cash flows minus the initial investment cost.