An Advertising Campaign Created by Hormel That Was Designed to Show

question 62

Multiple Choice

An advertising campaign created by Hormel that was designed to show customers the rich variety of brands sold by the company was designed to:

• A) allow the company to charge more.
• B) create brand parity across company brands.
• C) create perceptions of corporate uniqueness.
• D) transfer perceptions of strong brands to other company products.