In IMC Planning, Marketing Strategies Guide the Day-By-Day Activities of the Marketing

question 49

True/False

In IMC planning, marketing strategies guide the day-by-day activities of the marketing plan.

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Definitions:

Crowdfunding

Crowdfunding is a method of raising capital through the collective effort of friends, family, customers, and individual investors, often facilitated through online platforms.

Digital Divide

The gap between demographics and regions that have access to modern information and communications technology, and those that don't or have restricted access.

Crisis-Mapping Tools

Applications and software that use geographic data and crowdsourcing to monitor and visually represent crises in real-time.

Sensory Data

Information collected from the senses or sensors, which can encompass a wide range of data including visual, auditory, touch, smell, and taste inputs.