A Primary Feature That Keeps a Brand Strong Occurs When

question 173

Multiple Choice

A primary feature that keeps a brand strong occurs when the brand contains something that is important to consumers is:

• A)diligence.
• B)acceptance.
• C)salience.
• D)divergence.

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Definitions:

Defense Mechanisms

Strategies the ego uses to defend itself against the anxiety provoked by conflicts of everyday life. Defense mechanisms involve denials or distortions of reality.

Projection

A psychological defense mechanism where an individual attributes their own unacceptable thoughts, feelings, or motives onto someone else.

Reaction Formation

A defense mechanism that involves expressing an id impulse that is the opposite of the one that is truly driving the person.

Sublimation

A defense mechanism that involves altering or displacing id impulses by diverting instinctual energy into socially acceptable behaviors.