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Define product positioning. What positioning strategies can a brand use?
Internal Rate of Return
A financial metric used to evaluate the profitability of an investment, indicating the annual return that makes the net present value of all cash flows from a particular project equal to zero.
Cash Flows
The sum of cash flowing in and out of a company, particularly influencing its available cash assets.
Internal Rate of Return
The interest rate at which the net present value of all the cash flows (both positive and negative) from a project or investment equals zero.
Net Present Value
A financial metric used to evaluate the profitability of an investment, calculated by subtracting the present value of cash outflows from the present value of cash inflows over a period of time.
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