All of the Following Are Possible Reasons Consumers Use the Affect

question 19

Multiple Choice

All of the following are possible reasons consumers use the affect referral method to evaluate alternatives except:

• A) consumers have already eliminated the evoked set from consideration.
• B) the affect referral method saves time and mental energy.
• C) the consumer may have already used the multiattribute approach in a previous purchase situation.
• D) the consumer has developed an emotional bond with the particular brand.

---

Definitions:

IP Protection

Legal measures and processes to safeguard intellectual properties such as patents, copyrights, trademarks, and trade secrets from unauthorized use or theft.

Laws Protecting

Regulations and legal frameworks designed to safeguard interests, rights, and properties of individuals, groups, or organizations.

Recognized

Acknowledged or known from one’s achievements, status, or attributes by others.

Federal Unemployment Tax

A tax imposed on employers to fund state workforce agencies. Employers pay this tax to finance unemployment compensation benefits for workers who have lost their jobs.