Examlex
A cognitive map explains how much time a person spends in an external search for information based on the person's ability to search, time to search, and how much the individual likes shopping.
Raw Data
Data collected from experiments or surveys in its original, unprocessed form.
Theory
A set of principles or explanations that accounts for observed phenomena and predicts future events.
Descriptive Notes
The primary, detailed records of the human interactions, language, and settings that are the focus of an ethnography.
Ethnographer
A researcher who studies cultures and people by immersing themselves in the environment, observing, and often participating in their subjects' lives.
Q63: In terms of integration of media platforms,
Q65: Krispy Kreme is an example of an
Q103: An internal information search for product information
Q105: Brand equity is not as important in
Q123: In each industry, the right image is
Q133: In the "establishing specifications" step of the
Q135: Level of education is an example of
Q185: When brand equity is measured using the
Q207: In terms of selecting an advertising agency,
Q226: The first step in selecting an advertising