Two of the Factors That Affect Members of the Buying

question 83

Multiple Choice

Two of the factors that affect members of the buying center are individual factors and ________ factors.

• A) perceptual
• B) ideological
• C) psychological
• D) organizational

Comprehend that cost estimating can be adjusted based on project complexity.

Acknowledge the need to review the estimating method when estimates are rarely exceeded.

Understand that an activity can have costs from multiple vendors.

Grasp the differences in estimating methods across project phases.

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Definitions:

Voluntary Premium Pricing

A pricing strategy where consumers are offered the option to pay more than the standard price for goods or services, often for charitable reasons or to support a good cause.

Buy One, Get One Free

A promotional sales tactic where customers receive an additional item at no extra cost upon purchasing one.

Sales Promotion

A marketing strategy involving the short-term use of incentives or discounts to encourage the purchase of a product or service.

Rebate

A consumer discount in which a portion of the purchase price is returned to the buyer in cash; the manufacturer, not the retailer, issues the refund.