Upon Recognizing a Need, If a Consumer Selected a Given

question 108

True/False

Upon recognizing a need, if a consumer selected a given brand in the past that resulted in a positive experience, the consumer will likely purchase the same brand and not engage in an information search.

---

Definitions:

Wage Compression

A situation where there is a diminishing difference in pay between employees regardless of their skills, experience, or job responsibilities.

Pay Structure

The organization of different salary levels and scales that reflects the hierarchy of positions, responsibilities, and salaries within a company.

CPI

The Consumer Price Index is a calculation that determines the overall average cost of a selected collection of consumer goods and services, including categories like food, transportation, and healthcare.

Internal Factors

Elements within an organization that can influence its operations such as culture, values, and internal relationships.