In Terms of an External Search for Information in a Purchase

question 151

Multiple Choice

In terms of an external search for information in a purchase decision, the need for cognition is:

• A) the extent to which a stimulus or task is relevant to a consumer's existing needs, wants, or values.
• B) a personality characteristic in which individuals engage in and enjoy mental activities.
• C) the mental position a person takes on a topic, person, or event that influences the holder's feelings, perceptions, learning processes, and subsequent behaviors.
• D) simulations of the knowledge structure embedded in an individual's brain.

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Definitions:

Sugar Receptors

Cellular structures that detect the presence of sugar molecules, primarily involved in taste perception.

Ventromedial Hypothalamus

A part of the hypothalamus that plays a role in satiety, or feeling full after eating, and regulating part of the body's energy balance.

Leptin

A hormone produced by fat cells that helps to regulate energy balance by inhibiting hunger.

Cholecystokinin

A hormone released by the small intestine that stimulates the digestion of fat and protein, and also acts as a satiety signal to the brain.