A Market Segmentation Approach That Focuses on the Benefits of a Product

question 86

Multiple Choice

A market segmentation approach that focuses on the benefits of a product rather than on the type of customers of a product is called ________ segmentation.

• A) demographic
• B) psychographic
• C) benefit
• D) usage

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Definitions:

Objective Morality

The perception of morality as objective, that is, as existing outside the cognitive functioning of people.

Piaget's Theory

A theory of cognitive development that describes how children construct a mental model of the world through stages of learning.

Active Discovery

A learning approach where individuals learn by engaging directly with materials, environments, or situations, leading to increased understanding and retention of knowledge.

Piaget's Theory

A developmental theory by Jean Piaget that outlines how children's cognitive abilities progress through four stages.