All of the Following Are Methods of Segmenting Consumer Markets

question 97

Multiple Choice

All of the following are methods of segmenting consumer markets except:

• A) demographics.
• B) industry size.
• C) psychographics.
• D) generations.

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Definitions:

Solomon Asch

A psychologist best known for his research on conformity, demonstrating how group pressure can persuade individuals to conform to an incorrect answer or viewpoint.

Conformity

The act of matching attitudes, beliefs, and behaviors to group norms or societal standards.

Milgram's Obedience Study

A psychological experiment conducted by Stanley Milgram, which measured the willingness of study participants to obey an authority figure who instructed them to perform acts conflicting with their personal conscience.

Disobey

The act of not following a command, rule, or request.