Derek Eliminated New Balance Shoes Because He Doesn't Know Anything

question 131

Multiple Choice

Derek eliminated New Balance shoes because he doesn't know anything about them. Derek used which type of evaluation process to make this decision?

• A)Evoked set method
• B)Multiattribute
• C)Affect referral
• D)Attitude formation

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Definitions:

Observations

The action or process of carefully watching something or someone, often used in research to collect data about the subject.

Interviews

A qualitative research method involving direct, often face-to-face conversation between an interviewer and interviewee to gather detailed information and personal perspectives.

Case Studies

Research method involving an up-close, in-depth, and detailed examination of a particular case or cases, within a real-world context.

Behavior

The actions or reactions of an organism, often in response to its environment or stimuli.