Which Statement Below About the Visual Element in Ads Is

question 53

Multiple Choice

Which statement below about the visual element in ads is false?

• A) Visual elements are stored only in the left side of the brain.
• B) Visual elements tend to be more easily remembered than verbal copy.
• C) Visual elements are stored in the brain as both pictures and words.
• D) Visual images often lead to more favorable attitudes toward both the advertisement and the brand.

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Definitions:

Mental Representation

An internal symbolic representation of external reality or thoughts, allowing individuals to understand and interact with the world.

Associative Link

The connection or relationship formed between two stimuli or concepts through learning, typically seen in classical and operant conditioning.

Response Learning

Learning that occurs through reinforcement or punishment, where an individual learns to perform a behavior that produces a specific outcome.

Place Learning

A process of acquiring knowledge about an environment's spatial layout, enabling navigation and location finding within that environment.