The Member of the Buying Center Who Is Most Likely

question 28

Multiple Choice

The member of the buying center who is most likely to let the group know that some alternative companies have already been rejected is the:

• A)user.
• B)influencer.
• C)decider.
• D)gatekeeper.

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Definitions:

Money

A medium of exchange, a unit of account, and a store of value used to facilitate transactions and measure the value of goods and services.

Monthly Compounding

The process of calculating interest earnings on a principal amount, where the interest is added back to the principal at the end of each month, increasing the base for calculating future interest.

Future Value

Future worth of cash or an asset that is akin in value to a nominated sum in the present.

Annually

Pertaining to events or actions that occur once every year.