The Member of the Buying Center Who Is Most Likely

question 28

Multiple Choice

The member of the buying center who is most likely to let the group know that some alternative companies have already been rejected is the:

• A)user.
• B)influencer.
• C)decider.
• D)gatekeeper.

---

Definitions:

Community College

A public institution providing higher education and lower-level tertiary education, granting certificates, diplomas, and associate degrees.

Price Discrimination

The strategy of selling the same product to different customers at different prices based on their willingness to pay, not differences in production costs.

Fourth of July

A national holiday in the United States commemorating the adoption of the Declaration of Independence on July 4, 1776.

Newspaper Coupon

a voucher printed in newspapers that offers a discount on a particular product or service.