Examlex
A key component of building brand image and brand equity is developing brand awareness.
Co-variation Inferences
Logical deductions made when determining the cause of an observed effect by noting the time or situation when the effect varies.
Ingroup
A group to which a person identifies as being a member, often leading to a sense of belonging and loyalty.
Internal Attribution
The inference that a person is behaving in a certain way because of something about the person, such as attitude, character, or personality.
External Attribution
The process of attributing the cause of someone's behavior to external factors or situations beyond the individual's control.
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