Julian, the Owner of a Small Company Asks His Secretary

question 94

Multiple Choice

Julian, the owner of a small company asks his secretary to call some of the local office supply stores and locate two that would offer a good deal on a new copy machine. In performing this task, the secretary is assuming which initial roles within the buying center?

• A)User and gatekeeper
• B)User and buyer
• C)User, decider, and influencer
• D)Buyer and gatekeeper

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Definitions:

Addictive

An addictive substance or behavior has the quality of causing someone to become dependent on it, often leading to physiological or psychological addiction.

Cocaine

A powerful stimulant drug derived from the coca plant, known for its psychoactive effects and potential for addiction.

Amphetamines

A class of stimulant drugs that can increase energy and concentration while decreasing appetite and fatigue.

Epinephrine

A hormone and neurotransmitter also known as adrenaline, involved in regulating heart rate, blood vessel and air passage diameters.