Predicting Consumer Behavior by Concentrating on the Motives of Purchase

question 77

Multiple Choice

Predicting consumer behavior by concentrating on the motives of purchase decisions involves using a(n) ________ approach

• A) product-specific research
• B) psychological
• C) sociological
• D) anthropological

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Definitions:

Information Processing Theory

A cognitive theory that likens the human mind to a computer, focusing on how individuals encode, store, and retrieve information.

Innate Mental Faculties

Refers to the natural cognitive abilities and processes that are thought to be inherent in humans from birth.

Mental Modules

Hypothetical structures in the brain, thought to be responsible for processing specific types of information inherent to human survival and social interaction.

Privileged Domains

Privileged domains are areas of knowledge for which the human mind is particularly well-equipped to learn and understand, such as language, spatial relations, and social interactions.