All of the Following Are Methods of Segmenting Consumer Markets

question 97

Multiple Choice

All of the following are methods of segmenting consumer markets except:

• A) demographics.
• B) industry size.
• C) psychographics.
• D) generations.

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Definitions:

Permanent

Lasting or intended to last or remain unchanged indefinitely.

Transitory

Pertaining to or lasting for only a short period of time; temporary and fleeting in nature.

Unmodulated Color

A color that is consistent in hue and intensity across a surface, without gradation in tone or shade.

Medium

The material (for example, marble, bronze, clay, fresco) in which an artist works; also, in painting, the vehicle (usually liquid) that carries the pigment.