The First Step in the IMC Planning Process Is

question 11

Multiple Choice

The first step in the IMC planning process is:

• A)communications research.
• B)defining the firm's target market.
• C)an analysis of the product positioning.
• D)developing communications objective.

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Definitions:

Visibility to Management

The extent to which managers have insight or visibility into the day-to-day operations, performance metrics, and strategic data of the organization.

Senior Manager

A high-level executive responsible for overseeing the operation of a department or organization, contributing to strategy and policy making.

Frontline Emissary

An individual representing a company or brand, directly interacting with customers and acting as a brand ambassador.

Long-Term Perspective

An approach that focuses on achieving goals and objectives over an extended period, emphasizing sustainability and long-range planning.