Which Method of Developing a Marketing Communications Budget Is Used

question 124

Multiple Choice

Which method of developing a marketing communications budget is used when the marketing budget is reduced as the brand reaches the point that additional dollars invested in communications yields diminishing returns?

• A)Percentage of sales
• B)Objective and task
• C)Payout planning
• D)Quantitative methods

---

Definitions:

Unhealthy Relationship

A relationship characterized by negative, harmful behaviors and dynamics, such as manipulation, abuse, or lack of communication, which can detrimentally affect the well-being of the individuals involved.

Different Values

Disparate beliefs or standards held by individuals or groups that influence behaviors and decisions.

Optimal Health Practices

Health behaviors and activities that are performed to achieve the best possible health outcomes.

Freshman 15

A term referring to the approximate amount of weight (in pounds) some students may gain during their first year of college.