Advertising Researchers Want to Understand Reasons Individuals Select Specific Fashion

question 157

Multiple Choice

Advertising researchers want to understand reasons individuals select specific fashion trends. The best consumer-oriented research method to use would be a(n) ________ approach.

• A) product-specific research
• B) psychological
• C) sociological
• D) anthropological

---

Definitions:

Sensory Memory

The shortest-term element of memory, which acts as a buffer for stimuli received through the senses and holds information in its original sensory form for a very brief duration.

Short-Term Memory

A cognitive system with a limited capacity that is responsible for the temporary holding of information available for processing.

Working Memory

A cognitive system with a limited capacity that is responsible for temporarily holding information available for processing.

Atkinson-Shiffrin

A model of memory proposed by Richard Atkinson and Richard Shiffrin that describes it in terms of three stores: sensory memory, short-term memory, and long-term memory.