All of the Following Statements About Campaign Duration Are True

question 2

Multiple Choice

All of the following statements about campaign duration are true except:

• A) changing ads within a campaign too frequently can impede message retention.
• B) typical duration for most campaigns is around 1 year.
• C) a campaign should last long enough for the message to be embedded in consumers' long-term memories.
• D) the criterion typically used to determine when to change a campaign is wear-out effect.

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Definitions:

Securities Transactions

Deals or operations involving the buying, selling, or exchange of securities, such as stocks and bonds, between parties.

Five Years

A period consisting of five consecutive years.

Blue-Sky Laws

State laws in the United States that regulate the sale of securities to protect investors from fraud.

Intrastate Securities

Financial instruments such as stocks or bonds that are sold within a single state, subject to state regulations rather than federal securities laws.