In Terms of Market Segmentation, the Usage Segmentation Approach Offers

question 77

Multiple Choice

In terms of market segmentation, the usage segmentation approach offers each of the following advantages except:

• A)a meaningful classification scheme based on actual behavior of customers.
• B)ability to reduce a large volume of customer data to a few, concise clusters.
• C)ability to measure the growth of each cluster and the migration of customers from one cluster to another.
• D)ability to compare a firm's customers with customers from competing firms.

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Definitions:

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