When Consumers Begin to Forget a Brand Name Because Advertising

question 167

Multiple Choice

When consumers begin to forget a brand name because advertising messages have stopped, it is a sign of:

• A)a sales-response curve.
• B)wear out effects.
• C)decay effects.
• D)carryover effects.

---

Definitions:

Marginalized Groups

Populations or communities that are excluded, disadvantaged, or relegated to the fringe of society based on a variety of factors like race, gender, economic status, or sexuality.

Busing System

A method of transportation that uses buses to move people from one place to another, often used in the context of desegregating schools by transporting students to schools outside their neighborhoods.

Economic Difficulties

Situations characterized by financial challenges, such as high unemployment rates, inflation, and poverty.

White Nationalism

An ideology that advocates for the dominance of white people and seeks to maintain or promote their cultural and political hegemony.