All of the Following Are Methods of Segmenting Business-To-Business Markets

question 141

Multiple Choice

All of the following are methods of segmenting business-to-business markets except:

• A)product usage.
• B)psychographics.
• C)geographic location.
• D)customer value.

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Definitions:

Market Modification Strategy

A plan of action aimed at changing various aspects of the market, such as product features, prices, or distribution channels, to improve competitive positioning and market share.

Morning Beverage

A drink, often containing caffeine, consumed in the morning to start the day, such as coffee or tea.

Market Modification

Strategies by which a company tries to find new customers, increase a product’s use among existing customers, or create new use situations.

Healthy Eating Habits

involve consuming a variety of foods that provide the nutrients necessary to maintain health, feel good, and have energy.