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Product Usage Is Not Normally Used as a Method of Business-To-Business

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Product usage is not normally used as a method of business-to-business market segmentation.


Definitions:

Six Sigma

A data-driven approach and methodology for eliminating defects and improving quality in any process, from manufacturing to transactional and from product to service.

Performance Management

The systematic process by which an organization involves its employees in improving organizational effectiveness in the accomplishment of its mission and goals.

Employee Benefits

Refers to various types of non-wage compensation provided to employees in addition to their normal wages or salaries.

Communication

This involves the imparting or exchanging of information by speaking, writing, or using some other medium, and is essential for successful human interaction.

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