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What are the methods of segmenting business-to-business markets?
Pleasure Drive
An inherent drive towards activities or experiences that provide pleasure, often associated with Freudian psychoanalytic theory.
Free Spiritedness
A personality trait characterized by spontaneity, independence, and a disdain for restrictions.
Sensation Seeking Scale
A psychological tool designed to measure an individual's tendency to seek out varied, novel, complex, and intense sensations and experiences.
Boredom Susceptibility
The tendency of an individual to feel bored when not engaged in stimulating activities.
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