Examlex
A firm that has a database containing consumer purchasing histories that uses the information to create market segments is using ________ segmentation.
Superego
In psychoanalytic theory, the part of the personality that acts as a critical and moralizing force, guiding behavior to conform with societal standards.
Freud
An Austrian neurologist named Sigmund Freud created psychoanalysis, a therapy approach for mental illnesses that involves discussions between a patient and a psychoanalyst.
Unconscious Mind
A part of the mind that is inaccessible to the conscious mind but that affects behavior and emotions.
Conscious Mind
The aspect of the mind that involves awareness of the self, the environment, and one's thoughts and experiences.
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