The Product Positioning Strategy Based on Value or Prestige Is

question 48

Multiple Choice

The product positioning strategy based on value or prestige is the ________ positioning approach.

• A)product attributes
• B)competitors
• C)use or application
• D)price-quality relationship

---

Definitions:

Ethnocentrism

The belief in the inherent superiority of one's own ethnic group or culture, often accompanied by a disregard for other cultures.

Groupthink

A phenomenon within groups where the desire for harmony or conformity results in an irrational or dysfunctional decision-making outcome.

Prejudice

A preconceived opinion or judgment about someone or something that is not based on reason or actual experience, often manifesting as bias or discrimination.

Self-Esteem

A person's overall subjective emotional evaluation of their own worth.