The Marketing Leaders of the New Orleans Saints Football Team

question 84

Multiple Choice

The marketing leaders of the New Orleans Saints football team developed an advertising campaign targeted at teenagers. This is an example of the demographic segmentation variable of:

• A)gender.
• B)age.
• C)income.
• D)ethnicity.

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Definitions:

Product Life Cycle

The advancement of a product through phases such as its launch, growth, peak, and eventual decline in the marketplace.

Early Majority

A segment of the population that adopts new products or innovations after the innovators and early adopters have done so, representing a significant portion of the market.

Diffusion of Innovation

The process by which a new idea, product, or behavior spreads through populations and cultures over time.