Celestial Seasonings Focuses on the Healthy Aspect of Its Green

question 210

Multiple Choice

Celestial Seasonings focuses on the healthy aspect of its green tea. This is an example of product positioning by:

• A)product user.
• B)product class.
• C)use or application.
• D)product attribute.

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Definitions:

Self-Enhancing Bias

The motivation to maintain moderately positive beliefs about oneself, which is reflected in a tendency to make comparisons of oneself to people who are similar.

Internalization

is the process by which individuals consciously or unconsciously incorporate the values, attitudes, or norms of others into their own belief system.

Prosocial Behavior

Actions that are intended to benefit others, including behaviors like helping, sharing, and cooperating.

Authoritative

A style marked by setting high expectations, providing support, and showing respect towards the opinions of others.