When a Product Positioning Strategy Is Based on the Type

question 136

Multiple Choice

When a product positioning strategy is based on the type of consumer that buys an item, the ________ positioning approach is being used.

• A)product user
• B)product class
• C)use or application
• D)cultural symbol

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Definitions:

Law Of Diminishing Returns

An economic principle stating that adding more of one factor of production, while holding others constant, will at a certain point yield lower incremental per-unit returns.

Economies Of Scale

The financial benefits that businesses achieve because of their size of operation, generally seeing a reduction in cost per unit of output as the scale expands.

Medicine And Dentistry

Fields of study and professional practice focused on maintaining and restoring human health through the treatment of diseases and conditions affecting the body and oral health, respectively.

ATC Curve

Short for Average Total Cost Curve, it's a graphical representation used in economics to show how the average total cost of producing a good varies with the level of output.