All of the Following Are Examples of Typical Communication Objectives

question 127

Multiple Choice

All of the following are examples of typical communication objectives except:

• A) identify competitors.
• B) encourage repeat purchases.
• C) enhance firm image.
• D) change customer beliefs or attributes.

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Definitions:

Discretionary Product

Products that are non-essential and purchased with disposable income; the purchase can be delayed without significant consequence.

Oral Contraceptives

A type of birth control that is taken by mouth, including pills that prevent ovulation.

Estrogen

The principal female hormone, regulating reproductive functions and the development of secondary sex characteristics.

Minipill

A type of birth control pill that contains only progestin, which is less likely to cause some of the side effects associated with estrogen-containing pills.