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All of the following are methods of determining marketing communications budgets except:
Q10: In allocating marketing communications, continuous advertising and
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Q45: Cognitive message strategies include generic messages, preemptive
Q53: A hyperbole form of cognitive message strategy
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Q116: Emotional appeals are not useful for business-to-business
Q121: Global brands perform best with:<br>A) highly visible
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Q176: When a company develops a new brand