Examlex
The three categories of message strategies are cognitive strategies, affective strategies, and brand strategies.
Descriptions
The act of giving a detailed account or explanation of something in words.
Validity
The extent to which a test, measurement, or research study accurately reflects or assesses the specific concept it is intended to measure.
Reliability
The consistency of a research study or measuring test.
Anonymity
The state of being anonymous, where an individual's identity is not known or disclosed.
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