All of the Following Statements About Variability Theory Are True

question 46

Multiple Choice

All of the following statements about variability theory are true except:

• A) ads placed in varying environments increase recall and improves encoding of the message.
• B) variability can be obtained by modifying the product positioning strategy used within the campaign.
• C) placing an advertisement in two different media would be an example of variability theory.
• D) variability can be obtained by changing the situational context of an ad.

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Definitions:

Tinnitus

A common condition involving the perception of noise or ringing in the ears, which is not caused by an external sound.

Subjective

Relating to or denoting a perspective which is based on personal feelings, tastes, or opinions, rather than external facts or evidence.

Objective

An aim or goal that is intended to be achieved, often used in research, project planning, and personal development.

Speech And Music Perception

The cognitive processes involved in the interpretation and understanding of spoken words and musical sounds.