Effectiveness in Buying Media Time and Space Is Dependent on Each

question 163

Multiple Choice

Effectiveness in buying media time and space is dependent on each of the following factors except:

• A)agency culture and track record.
• B)relationship between the agency and the medium's sales representative.
• C)size of the agency.
• D)creativity of the media buyer.

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Definitions:

Decision-Making under certainty

The process of making decisions when the outcomes or consequences of each choice are known or predictable.

Intuition

The ability to understand or know something immediately, without the need for conscious reasoning.

Creativity and innovation

The process of generating new and original ideas that can be transformed into valuable products, services, or methodologies.

Acts of terrorism

Violent acts intended to create fear, perpetrated for a religious, political, or ideological goal, often targeting civilians.